Authenticity = Market Leadership
Using the Law of Attraction in Web Design | Onextrapixel – Showcasing Web Treats Without A Hitch
http://www.onextrapixel.com/2011/07/12/using-the-law-of-attraction-in-web-design/
Be Authentic
In the old paradigm for marketing we would have invented some hype designed to brainwash or scare someone into buying from us. But our perfect customers will never recognize us if we are surrounded by hype and fakery. So share yourself authentically whether you’re creating your website copy or writing an Ebook. Your passion will show through in your writing on a topic you know a lot about. Not only will you share your purpose with the world, but you’ll begin to attract customers who are also aligned with you and ready to take the action you desire.
(via Instapaper)
Being a leader in your market is critical. To achieve it you need to be true to yourself and to your customers.
Trust builds a business.