Content Creation – Building A Successful Site Part Two
- 7th July 2011
- / General
Following on from the last post in the Building A Successful Site series, today I’m going to cover content creation, which may be the easiest of the three factors to master.
If your site has good content which is relevant and tightly targeted to the niche, this will give your site the best chance of success in the search engines.
How do you achieve good content or who decides what good content is?
The quick answer is you won’t know until you get something out there.
What you might think is good, that has taken you hours to create, won’t necessarily be what your audience wants.
Good content can be an article, an image, a video, series of photos or audio.
Whatever it is, its main purpose is to engage with the reader.
At first you should focus on getting as much of your content ranked in the search engines and doing that goes back to your initial keyword research.
With a new site you’ll probably want to focus on writing articles and blog posts as Google will crawl the text and index your site relevant to its content.
Then when you start to get traffic, mix your content creation up by introducing videos and photos, and track what your visitors like the most.
When you write an article its main purpose should be to give the reader something that they want and address the issue of “whats in it for me?”.
If its a good article then it will get shared around the internet which in turn will get you backlinks – but more on that in a second.
One of the main mistakes a beginner internet marketer makes is they tend to write content for the search engines and forget about the “real” people who may read their article.
If you’re article is stuffed with keywords then the probability is Google will spot it and if it doesn’t initially the likelihood of it being shared is minimal.
In the next post we’ll cover the importance of backlinking.