What you should be tracking on your site
Official Google Webmaster Central Blog: Beyond PageRank: Graduating to actionable metrics
http://googlewebmastercentral.blogspot.com/2011/06/beyond-pagerank-graduating-to.html?m=1
One way to improve your CTR is to look at your site’s titles and snippets in our search results: are they compelling? Do they accurately represent the content of each URL? Do they give searchers a reason to click on them? Here’s some advice for improving your
(via Instapaper)
You may be too focused on what PageRank your site has, but Google says you should spend your time on more important metrics.
I’m guilty of this myself. Why focus on something that is mostly out of our control and something that can’t be monitored/see the change on a regular basis.
This is what we should be doing.