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Quality minisite design doesn’t have to be expensive…
Blog Design for Killer SEO – Infographic http://j.mp/quouS4 http://www.seomoz.org/blog/blog-design-for-seo?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+seomoz+%28SEOmoz+Daily+Blog%29 1. Beauty Counts With all due respect to Arngren.net, the overall design of your site is the first thing visitors see and it significantly influences bounce rate, pageviews and conversions. People who get scared by the idea of professional design often pay the price with a fast, cheap and mass-produced layout. Professional...
read moreCheap minisite graphics – don’t compromise on quality
You don’t have to compromise on quality of design if you’re looking for cheap minisite graphics. But you do need to find a designer that offers you good (aim for great!) design within your budget. There are of course different levels of designers. Some are not capable of producing the work where they can command high prices, where others position themselves at the other end of the spectrum out of range for the regular marketer. What you really want is the high level of design and quality at an affordable price. But is it...
read moreAuthenticity = Market Leadership
Using the Law of Attraction in Web Design | Onextrapixel – Showcasing Web Treats Without A Hitchhttp://www.onextrapixel.com/2011/07/12/using-the-law-of-attraction-in-web-design/ Be Authentic In the old paradigm for marketing we would have invented some hype designed to brainwash or scare someone into buying from us. But our perfect customers will never recognize us if we are surrounded by hype and fakery. So share yourself authentically whether you’re creating your website copy or writing an Ebook. Your passion will show through in...
read moreWeb Design Experiments – Helpful Tips & Tools
Helpful Tips & Tools for Web Design Experiments http://designshack.co.uk/articles/css/helpful-tips-tools-for-web-design-experiments/ The Benefits of Experimentation Experimentation is a powerful thing. In fact, I would call it an absolutely crucial element in the continuing education of any web developer, whether you’ve been at it for ten days or ten years. All the web design knowledge in the world won’t mean squat if you don’t jump in and get your hands dirty. (via Instapaper) It’s so true. If you want to get good at...
read moreTracking Authorship – why Market leadership matters
http://www.engadget.com/2011/06/28/google-starts-highlighting-content-creators-will-never-forget-t/ Google has a lot of pictures of people. Google also indexes a lot of content written by people. Ponder those two facts for just a moment and you’ll come upon the search giant’s Next Big Thing: highlighting authorship. (via Instapaper) Why Market leadership...
read moreWhy does Google care about meta descriptions?
Official Google Webmaster Central Blog: Improve snippets with a meta description makeover http://googlewebmastercentral.blogspot.com/2007/09/improve-snippets-with-meta-description.html We want snippets to accurately represent the web result. We frequently prefer to display meta descriptions of pages (when available) because it gives users a clear idea of the URL’s content. This directs them to good results faster and reduces the click-and-backtrack behavior that frustrates visitors and inflates web traffic metrics. (via Instapaper) Help...
read moreContent Creation – Building A Successful Site Part Two
Content Creation Following on from the last post in the Building A Successful Site series, today I’m going to cover content creation, which may be the easiest of the three factors to master. If your site has good content which is relevant and tightly targeted to the niche, this will give your site the best chance of success in the search engines. How do you achieve good content or who decides what good content is? The quick answer is you won’t know until you get something out there. What you might think is good, that has taken you...
read moreWhat you should be tracking on your site
Official Google Webmaster Central Blog: Beyond PageRank: Graduating to actionable metrics http://googlewebmastercentral.blogspot.com/2011/06/beyond-pagerank-graduating-to.html?m=1 One way to improve your CTR is to look at your site’s titles and snippets in our search results: are they compelling? Do they accurately represent the content of each URL? Do they give searchers a reason to click on them? Here’s some advice for improving your (via Instapaper) You may be too focused on what PageRank your site has, but Google says you should...
read moreBuilding A Successful Site – Part One
A website can take months to start seeing traction in the search engines and this time can be greatly reduced if you build your site on solid foundations. There are three main factors that make a successful site. These are structure, content and backlinking. All three are interlinked and depend on one another for the whole site to work. In the next three posts I will look at each factor and try to explain how each one can have an effect on the success of your site. Now before we start I just want to make a disclaimer that what I’m about to...
read moreHave You Made These 5 Web Design Mistakes
5 Web Design Blunders of Small Businesses | Tips http://webdesignledger.com/tips/5-web-design-blunders-of-small-businesses You’ve decided to invest a lot of time and money into building a better web presence for your company. The last result you want to see from all this hard work and money is no growth in traffic or business from the new website. Before your company can reap the rewards of releasing a new website, you should take time to consider some of the key factors that lead to a more visible and customer friendly website. Here are a...
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